provide feedback after each first meeting in order to improve their chances of discovering chemistry and building an enduring, romantic relationship.
"Unlike all of the other dating and relationship sites, Chemistry.com matches not only by compatibility, but also by chemistry because chemistry is really important to romantic love and forming deep, long-term relationships," Dr. Fisher said. "If you can know something about the basics of human personality, then you can match that with some elements of brain chemistry and create the magic of romantic love."
The results of a new survey conducted by Harris Interactive(R) on behalf of Match.com further demonstrate the importance single adults(1) place on chemistry and meeting face to face. Highlights include: 84% of single adults(1) agree that chemistry is critical to an enduring, romantic relationship. Three out of four (73%) single adults do not think or are unsure that they can tell if they have chemistry with someone without meeting them in person. 40% of single adults say they know whether or not they have chemistry either instantly or within 15 minutes of meeting a potential romantic interest for the first time.
"No one understands singles and their dating and relationship needs better than Match.com," said Jim Safka, chief executive officer of Match.com. "The new Chemistry.com was developed based on more than a decade of consumer insight and unparalleled success in the online personals industry. Our company is committed to offering single people the choice, resources and services they need to find the right person and build healthy, rewarding relationships."
Chemistry.com was first introduced in October 2005 in San Diego, Seattle, Washington, D.C. and Denver. Now available nationwide at http://www.chemistry.com , Chemistry.com offers a variety of subscription packages.
Chemistry.com (http://www.chemistry.com ) is the first relationship site to recognize that chemistry is essential to a successful, enduring relationship. Chemistry.com offers a fundamentally different approach that combines the benefits of online matching with the power of face-to-face meetings, where the true test of chemistry occurs. Chemistry.com features the patent-pending Chemistry Profile(TM) personality assessment and 1-2-3 Meet(TM), a guided introduction process developed from insight gained from one of the most extensive consumer research studies of single adults ever conducted.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the August 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscriptionbased online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI ). Harris Interactive(R) conducted the online survey on behalf of Match.com between November 17 and 22, 2005, among a nationwide cross section of 1,350 U.S. adults age 18 and older who are not currently married, living with a partner or separated, and are widowed, divorced or single and have never been married. Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
In theory, with a probability sample of this size, one can say with 95 percent certainty that the results have a sampling error of plus or minus four percentage points of what they would be if the entire population of U.S. adults age 18 and older who are not currently married, living with a partner or separated; and are widowed, divorced or single and have never been married had been polled with complete accuracy. This online sample is not a probability sample.
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