-- Latinos in Hollywood: A tribute to famous Latinos who made it on the Silver Screen featuring photo galleries, biographies, and other background on stars like Desi Arnaz.
Jimmy de Castro, President of AOL Interactive Services said: "We're celebrating Hispanic Heritage Month the way AOL knows best -- giving people the best entertainment and most useful information available in the online world, providing a platform for our members to express themselves and connect with one another, and bringing it all together with the hallmark convenience and ease-of-use that have made us #1. AOL is very proud to be the most popular Internet Service Provider in the Hispanic community, and excited about taking part in this celebration."
One of the highlights of Hispanic Heritage Month on AOL is exclusive online coverage of the 3rd Annual Latin GRAMMY Awards on September 18, also announced today. In partnership with the Latin Recording Academy(R), AOL Music is offering AOL members and Latin music fans on the Web a bilingual "all access pass" to the season's premier Latin music event. The comprehensive online programming package from AOL Music will enable Latin music fans across the World Wide Web to enjoy insider interviews with the nominees and performers before and during the event; behind-the-scenes photos and video; and the official Latin GRAMMY's radio station featuring the nominees' music streaming 24/7 on Radio@AOL and Radio@Netscape - all in both Spanish and English.
AOL members can access the exclusive programming in English at AOL Keyword: Latin GRAMMY and in Spanish at AOL Keyword: GRAMMY Latino. Web programming will be available at www.grammy.com and Netscape Music (http://music.netscape.com/latingrammys). Coverage will also be offered through AOL's international services in Argentina, Mexico, Brazil, Canada, and Germany.
As part of AOL's Hispanic Heritage Month offering, the Company is also participating in public awareness campaign around Hispanic higher education. Banners promoting the Hispanic Scholarship Fund will run throughout the month on the AOL service.
AOL is the most popular Internet Service Provider in the U.S. Hispanic community, with an estimated 45% of online Hispanics using the convenient and easy-to-use service. To provide these members with the most valuable experience available, AOL offers a range of special-interest Spanish-language content through AOL Keyword: Latino.
This special online destination offers a wide array of Spanish-language content and Hispanic-focused offerings including U.S. and Latin American news and the latest in entertainment and sports, as well as features on a wide range of topics from relationships to healthy living.
Developed in conjunction with AOL Latin America (NASDAQ-SCM:AOLA), AOL Latino allows members to access Spanish-language versions of popular AOL products such as Search, Love@AOL personals and Web publishing tools, as well as other bilingual community features including chats, message boards and online polls. In addition, AOL Latino also connects Hispanic AOL members in the U.S. directly with AOL Latin America's services in Argentina, Mexico and Puerto Rico, providing access to local news and updates as well as enhanced communication to help create new and vibrant online communities with members in the Latin America region.
Additionally, AOL offers Spanish-language Customer Support 10 AM - 10 PM EST daily, and recently introduced Guia Rapida at AOL Keyword: Ayuda, a convenient Spanish-language overview of the ins and outs of the AOL service.
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