-- The Chemistry Profile(TM) personality assessment, which identifies the key factors that lead to truly successful relationships; -- An advanced matching and introduction process that gets members into the real world - meeting more of the right people -- faster; and -- A patent-pending system that gives members the opportunity to provide feedback along the way.
Chemistry.com is now available in the Denver, San Diego, Seattle and Washington, D.C., metropolitan areas, with plans for a national roll-out in early 2006.
"No one understands the diverse needs of single people better than Match.com," said Jim Safka, chief executive officer of Match.com, Inc. With more than 10 years of experience helping people find successful relationships, Match.com recently invested in one of the most extensive consumer research studies of single adults ever conducted. "Our research identified a growing segment of single adults who are actively looking for someone to build a life with. They want a partner like Chemistry.com that can introduce them to more of the right people and get them face-to-face faster."
The Chemistry.com experience begins with the Chemistry Profile(TM), an in-depth personality assessment developed in collaboration with scientific advisor Helen Fisher, Ph.D., world renowned cultural anthropologist and an expert in the science of human attraction. Based on the results of the Chemistry Profile(TM), members are matched with a select group of compatible people and then brought together through a private, step-by-step process called 1-2-3-Meet(TM). This patent-pending process helps members get past email to that essential next step - a meeting in the real world, which is the true test of chemistry between two people.
In addition, Chemistry.com is the first site to incorporate member feedback after each first meeting, helping to deliver more compatible matches and make dating more successful over time. This feedback loop also is designed to help members better understand the dynamics of their in-person meetings and gain personal insight that will improve their chances of discovering chemistry and building an enduring relationship.
"Just like Match.com did a decade ago, we believe that Chemistry.com is going to revolutionize the way that people connect and build relationships," Safka said.
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com is the world's biggest online dating and personals property, according to the August 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ:IACI - News ).
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